If you've ever wondered whether sending a regular email newsletter is worth the effort, here's your answer: absolutely—especially when it comes to keeping your customers coming back.
In today’s competitive market, retaining existing customers is up to 5 times cheaper than finding new ones (Harvard Business Review). That’s why more local businesses—including restaurants—are turning to email newsletters to stay connected with their regulars.
Here’s why it works:
Your customers may love your food, but life gets busy. A quick email reminds them you're still here and gives them a reason to visit again—before they end up ordering from someone else.
📊 Stat: 99% of email users check their inbox daily—many multiple times per day (OptinMonster).
Email lets you go beyond the menu. Share a behind-the-scenes look at your kitchen, introduce your staff, or tell the story behind your signature dish. That human connection builds loyalty.
People don’t just come for food—they come for the experience. A warm, consistent voice in their inbox helps reinforce that experience outside the restaurant.
You can use your newsletter to announce new menu items, highlight special events, or offer loyalty rewards. It’s a direct line to customers who already know and like you—and who are most likely to come back.
📊 Stat: Returning customers spend 67% more than new ones (Bain & Company).
A customer who just had dinner with you might receive a thank-you email a few days later with a recipe or a “next visit” discount. That makes them feel appreciated—and more likely to return.
Include a quick feedback poll, invite them to vote on a new menu item, or ask them to leave a review. When customers feel heard, they stick around.
Compared to flyers or social media ads, email marketing is incredibly affordable—and it doesn’t rely on algorithms or ad spend to reach your audience.
📊 Stat: Email marketing delivers an average ROI of £36 for every £1 spent (DMA UK).
Let’s say you run a cozy Italian bistro. You have a solid group of regulars, but you notice some haven’t been in for a while.
You send out a monthly newsletter that includes:
A behind-the-scenes look at how you make your handmade ravioli
A preview of your seasonal wine pairing menu
A “loyal diner” offer: 10% off next Tuesday–Thursday
A reminder to book early for your upcoming live jazz night
This kind of content not only re-engages lapsed customers, it makes regulars feel like part of your inner circle.
The result? More repeat bookings, stronger relationships, and fewer empty tables midweek.
Email newsletters are one of the simplest, most affordable ways to retain customers—and they work beautifully for restaurants. You don’t need fancy design or daily emails—just something helpful, consistent, and authentic.
Want to get your first newsletter out quickly? Try Solent Newsletters — designed for UK businesses who want to keep their customers coming back without the hassle.