Articles List of helpful articles
Starting, growing and maintaining an email subscriber list for your business can be boken down into three phases — starting, growing, and maintaining — because the strategies and mindset differ slightly at each stage.
1. Starting Your Email List
Your first 100–200 subscribers often come from relationships and visibility rather than automation.
A. Create a compelling reason to subscribe
Offer a lead magnet (free resource) your audience really wants:
Local discount guide (if your ...
In today’s fast-moving digital world, many small business owners feel overwhelmed by marketing. You're busy running your shop, salon, consultancy, or café — not trying to master email platforms or learn complex automation. You need something simple, effective, and affordable.
That’s exactly where Solent Newsletters comes in.
If you’re a small business owner in the UK with fewer than 15 employees, this article is for you. We’ll explain how you can use Solent Newsletters to reach your customers ...
If you've ever wondered whether sending a regular email newsletter is worth the effort, here's your answer: absolutely—especially when it comes to keeping your customers coming back.
In today’s competitive market, retaining existing customers is up to 5 times cheaper than finding new ones (Harvard Business Review). That’s why more local businesses—including restaurants—are turning to email newsletters to stay connected with their regulars.
Here’s why it works:
1. Stay Top of Mind
Your custo...
1. Stay Top-of-Mind
A newsletter keeps your business in front of potential and existing customers on a regular basis. Even if they’re not ready to buy now, they’ll remember you when they are.
2. Build Trust and Authority
When you consistently share valuable, relevant content — tips, insights, case studies, updates — you position yourself as a helpful expert, not just someone trying to sell something.
3. Drive Traffic to Your Website or Offers
You can use newsletters to...
When sending a campaign, you are able to use a number of custom tags and filters.
Most common tags are listed below:
Tag
Required
[UNSUBSCRIBE_URL]
YES
[COMPANY_FULL_ADDRESS]
YES
[UPDATE_PROFILE_URL]
NO
[WEB_VERSION_URL]
NO
[CAMPAIGN_URL]
NO
[LIST_NAME]
NO
[LIST_SUBJECT]
NO
[LIST_DESCRIPTION]
NO
[LIST_FROM_NAME]
NO
[CURRENT_YEAR]
NO
[CURRENT_MONTH]
NO
[CURRENT_DAY]
NO
[CURRENT_DATE]
NO
[COMPANY_NAME]
NO
[COMPANY_ADDRE...
Do you use email in your business? The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.
Despite its name, the CAN-SPAM Act doesn’t apply just to bulk email. It covers all commercial messages, which the law defines as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a comme...